John Kelly
(651) 238-5649
john@johnkellyonline.com





Getting Agents to Show Your Home

 

All competent agents are going to do many of the same things.  We're going to put a for sale sign in your yard, enter the listing in the MLS system, set up showings, represent your interests when dealing with buyers, and attend the closing with you.  I would like to focus on some of the extra things I do that can entice agents to show homes in any community.

  • My homes are priced competitively.  I charge my sellers less, so they can price their homes to sell.  This is a technique that will work in any community.  Especially in this market, with too many homes for too few buyers, agents are carefully choosing which homes to show their buyers.  They want to show homes that provide a good value to their buyers; time and time again agents choose to show my listings.
  • I provide generous compensation to agents for selling my listings.  The industry average is around 2.7% of the sale price.  I always pay at least 2.7% of the sale price, and often I provide additional cash incentives.  Agents will see these incentives in the MLS, and they will also receive emails notifying them of the availability of bonuses!    I have sophisticated tracking software, and it shows that agents will almost always open emails advising them of bonuses, reduced prices, free warranties, or other incentives to them or their buyers.
  • My listings are covered by an HMS home warranty.  Agents know that their buyers prefer to buy homes with a warranty.  Also, they know that they are protecting themselves when their buyers are covered.
  • I pay the buyer's broker their portion of the commission at closing.  Most listing companies collect the entire commission check at closing and send it to their headquarters.  I'm not exactly sure what they do with it at their headquarters, but I can tell you it takes them about a week to process the check and send the buyer's broker their portion.  I have had countless agents tell me how much they appreciate being paid at the closing table.
  • Agents want to be pampered.  I often hold well advertised broker opens inviting agents to tour a special property, and have lunch and possibly win door prizes while they are there.    Twins tickets were a big attraction in 2009 and I expect them to be even bigger in 2010 with the new stadium.  As you might expect, emails about free catered lunches, twins tickets and golf packages get opened by thousands of agents.  Even when this kind of marketing doesn't lead to a quick sale, it always provides valuable information.  My sellers and I need to know what agents think when they see one of my listings, and this is one of the ways I get that valuable feedback.
  • Agents want to see quality pictures in the MLS.  I always use professional photographers, and when appropriate, I include a virtual tour like this one  in the MLS.  
     
  • My listings are featured prominently on  Zillow, Trulia and countless other sites.  Thousands of buyers visit these sites daily.  Don't you want your home to appear at the top of page one?  I send a lot of money to Zillow and Trulia to ensure that my listings receive premium placement.  I do it because it works.  Thousands of buyers will click on the picture of your home because it will be the first thing that they see.  It might seem strange that I consider this a way to get other agents to show your home--of course I am hoping that buyers will contact me, or follow the links to my website or virtual tour.  But many buyers will find my listings on Zillow and then contact their own agent to set up a showing. 
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